Joga Bonito (which means 'play beautiful' in Portuguese) is a football-oriented social network service created by Nike and Google, based upon Google's orkut. Éric Cantona appears as the lead spokesman for the Joga Bonito organization. Joga TV is portrayed as an underground broadcast channel that taps into other television stations' live feeds, filmed "live from the heart of Germany". The Joga Bonito movement portrays itself as dedicated to eliminating unfair and unsportsmanlike play from football, promoting fair and creative play as well as honesty and team spirit, and showing the true and beautiful side of football by having a motto of "play from the heart".
Featured Footballers: Footballers featured in the TV adverts include Ronaldinho, Fabio Cannavaro, Ronaldo, Adriano, Robinho, Mark Bresciano, Robbie Keane, Cesc Fàbregas, Wayne Rooney, Zlatan Ibrahimović, Shinji Ono, Thierry Henry, Ruud van Nistelrooy, Carlos Tévez, Hidetoshi Nakata, and Cristiano Ronaldo amongst others.
A major part of the Joga Bonito movement is the Joga3 tournament - a 3-a-side futbol tournament using rules similar to futsal and played in 3-minute games. The games are played on small pitches using teams of 3 players and each game lasts for 3 minutes. Teams from all around the world compete at regional level and the best teams play in their national finals for a chance to travel to the worldwide final tournament in Brazil.
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